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The Journal

Ideas. Experience. Perspective.

Perspectives on entrepreneurship, investing, innovation, leadership, health, sports, entertainment, and building without limits.

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Twelve Subjects, One Perspective

Latest Articles

From the Journal

32 articles

Technology, AI & Innovation · · 3 min read

I Build With AI Now. Here Is What Still Needs a Human

My teams build websites and landing pages with AI. Here is what it does well, why it still needs designers and developers, and what I never use it for.

Marketing, Branding & Consumer Psychology · · 3 min read

The Landing Page Is the Product

My best landing pages sold supplement offers through affiliates. Here are five rules I learned for a page that converts, and why every claim on it must be true.

Marketing, Branding & Consumer Psychology · · 3 min read

The First Ad I Ever Got Paid For

My first ad network was UGO, and my first check was around $20,000. Here is how ads paid in the early web and what that check taught me about learning.

Marketing, Branding & Consumer Psychology · · 3 min read

How I Got Traffic Before Google Existed

When I launched my wrestling sites in 1997, there was no Google to send visitors. Here is how I built traffic through IRC, forums, email lists and web rings.

Life Lessons, Reflections & Legacy · · 3 min read

What Legacy Means to Me

My definition of legacy, in my own words, and the concrete things I am doing about it: opportunities for others, a home for young fighters and youth health.

Life Lessons, Reflections & Legacy · · 3 min read

Why Success Doesn’t Have a Finish Line

Every milestone in my career turned into a starting point. Here is what I have done the day after a win, from selling my first websites to a public company.

Health, Wellness & Human Performance · · 3 min read

Why the Health and Wellness Industry Continues to Evolve

I have seen wellness as a customer, retailer, franchisor and brand builder. Here is why the industry keeps changing and what stays the same underneath it.

Entrepreneurship & Business Building · · 3 min read

Why I Believe in Building Without Limits

The Limitless name came from my own life, and NZT-48 came from a film. Here is the story behind both, and what building without limits means to me.

Sports, Boxing & the Business of Athletics · · 3 min read

Why I Bet on the Business of Boxing

From meeting Manny Pacquiao at a basketball game to running Manny Pacquiao Promotions and a gym in Hollywood, here is why boxing is a business worth building.

Life Lessons, Reflections & Legacy · · 4 min read

The Difference Between Being Rich and Creating Wealth

I made more than a million dollars by my late teens but saved my first million at 21. That gap taught me the difference between rich and wealthy.

Fintech, Payments & Digital Banking · · 4 min read

The Future of Digital Wallets and Embedded Finance

Payments are moving inside the software people already use. My view of where digital wallets and embedded finance are headed, and what merchants should ask.

Life Lessons, Reflections & Legacy · · 4 min read

The Price of Ambition

Ambition has cost me tens of millions of dollars, sleepless nights and fake friends. Here is an honest account of what I paid and why I keep going.

Technology, AI & Innovation · · 4 min read

What AI Will Change About Building Companies

I built my first websites at 12. Here is how my companies use AI today, what I think it changes for founders, and what it leaves exactly as it was.

Entrepreneurship & Business Building · · 4 min read

How I Started Making Money Online as a Teenager

At 12 I was running wrestling news websites from my bedroom in Montreal. Here is how that traffic became my first company, Emblaze, and a sale by 16.

Lifestyle, Identity & Personal Development · · 3 min read

The Identity Behind the Style

Jas Mathur on why how you dress is your business card and a reflection of who you are.

Leadership, Mindset & Discipline · · 3 min read

The Anatomy of a Leader

Jas on empowerment, vision, and the discipline to build something no one else can see.

Life Lessons, Reflections & Legacy · · 3 min read

Legacy Through Impact

Destiny finds its meaning in legacy: the lives you elevate and the change that continues long after you are gone.

Leadership, Mindset & Discipline · · 3 min read

Killer Instinct

Jas Mathur’s philosophy on the one trait that separates the good from the great.

Life Lessons, Reflections & Legacy · · 3 min read

The Pursuit Never Ends

A reflection on a life without a finish line, where growth never stops, success is a constant pursuit and the bar keeps rising.

Leadership, Mindset & Discipline · · 3 min read

Why Criticism Means You’re Winning

Criticism is proof that you have moved, mattered, and made the world feel your presence.

Lifestyle, Identity & Personal Development · · 2 min read

Killing Your Old Self

A conversation on emotional death, identity burial, and becoming who you were meant to be.

Leadership, Mindset & Discipline · · 3 min read

Self-Mastery: No Script. No Ceiling.

From teenage prodigy to self-made powerhouse, Jas Mathur embodies discipline, purpose, and limitless ambition.

Lifestyle, Identity & Personal Development · · 3 min read

Style Is a Business Card

Style is a presence that speaks before you do and a standard the world cannot ignore.

Marketing, Branding & Consumer Psychology · · 3 min read

The Hype Economy

How fantasy, insecurity, and borrowed lifestyles became currency, and why the bubble is bursting.

Editor’s Picks

From the Desk of Jas Mathur

Firsthand

Personal reflections and lessons from the work, in his own words.

Life Lessons, Reflections & Legacy · · 3 min read

What Legacy Means to Me

My definition of legacy, in my own words, and the concrete things I am doing about it: opportunities for others, a home for young fighters and youth health.

Life Lessons, Reflections & Legacy · · 4 min read

The Difference Between Being Rich and Creating Wealth

I made more than a million dollars by my late teens but saved my first million at 21. That gap taught me the difference between rich and wealthy.

Life Lessons, Reflections & Legacy · · 4 min read

The Price of Ambition

Ambition has cost me tens of millions of dollars, sleepless nights and fake friends. Here is an honest account of what I paid and why I keep going.