
Influence Is Easy. Impact Is Not.
Why attention without meaning never lasts.
Journal · Leadership & Growth
Jas Mathur on branding, direct-to-consumer commerce, influence, consumer psychology and building attention that converts.
Branding, direct-to-consumer commerce, digital marketing, influencer marketing, consumer psychology, customer acquisition, personal branding.

Why attention without meaning never lasts.

How fantasy, insecurity, and borrowed lifestyles became currency, and why the bubble is bursting.