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Journal · Leadership & Growth

Marketing, Branding & Consumer Psychology

Jas Mathur on branding, direct-to-consumer commerce, influence, consumer psychology and building attention that converts.

Covers Branding, direct-to-consumer commerce, digital marketing, influencer marketing, consumer psychology, customer acquisition, personal branding.

Marketing, Branding & Consumer Psychology · · 3 min read

The Hype Economy

How fantasy, insecurity, and borrowed lifestyles became currency, and why the bubble is bursting.